Market insights for the
global forest product industries

Forestry  ¦ Wood  ¦  Pulp & Paper  ¦  Markets  ¦  Strategy


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O’Kelly Acumen

O’Kelly Acumen is a small organization, led by Glen O’Kelly, a forestry economist with 20+ years of experience in forestry operations, market analytics, and business consulting to top-management in the sector globally.

Our experience covers the full value chain, from wood and wood products, pulp and recycled paper, paper and paperboard, and bioenergy.

We are based in Sweden but have roots in New Zealand, and experience in most regions. On many of our reports and consulting projects, we collaborate with other organizations covering the global forest industry, including Wood Resources International, Fastmarkets RISI and Timber Exchange.

New report!

Sustainable Aviation Fuel – Prospects for forest-based fuels

Sustainable Aviation Fuel (SAF) demand is surging with efforts to decarbonize aviation. This study projects SAF demand though 2030, details capacity growth by region and technology, and considers the implications for forest biomass demand. It looks at raw material availability for SAF, with a focus on forest biomass. Three case studies highlight the challenges that SAF project developers face, in raw material sourcing, technology, construction and finance.

To learn more about the report, check out the brochure or visit our webshop: 



New report!

European wood pellets outlook

European wood pellet markets are experiencing renewed growth with gas shortages, rising carbon prices, and EU energy policy.

This study looks ahead to 2030 and considers how these market forces will drive tighter competition for raw materials and increased pellet imports. It also considers challenges and opportunities for players throughout the value chain, from developing new feedstocks and adapting manufacturing processes, to global pellet supply strategies.

To learn more about the report, check out the brochure or visit our webshop:


New report!

Global lumber markets – Navigating in uncertain times

Global markets for softwood lumber are entering a new phase in 2023-25, with weaker demand and pricing in most regions, after years of growth. Supply is also evolving with havest cuts in Canada BC and Central Europe, Russian trade barriers, and US South capacity growth.

In this report we take stock of latest changes in softwood lumber markets globally, and with four regional deep dives (US, China, Europe, Middle East & North Africa) and recommend steps that the sawmill owners can take to face the challenging market environment ahead.

To learn more about this report, visit Services – Reports.

To order, go to our webshop:


Our services


Market reports

  • Quick insights into hot topics shaping the global forest industries today, in a format that is easy to read and understand.
  • ~3 per year
  • 80-100 pages in slide format
  • Affordable price, max USD 3000 per report
    Recent reports: European wood pellets outlook, Forest carbon markets, Global lumber market. 


Expert consulting

  • Deep expertise in the global forest products industry, including
    • Forestry and carbon
    • Fiber supply assessments
    • Wood products
    • Wood pellets and bioenergy
    • Pulp and paper
    • Markets and strategy
    • Foreign aid
    • Government policy
    • Financial analyses 


Market data

  • Data sets underlying each of our market reports
  • Other data assets, e.g. wood pellet plant database, regional lumber cost benchmarking, wood price series